• Digital Marketing Specialist

    Job Locations US-PA-Harrisburg
    Akeso Talent Engagement - Harrisburg, PA
    Perm Placement
  • Overview

    As a Digital Marketing Analyst, you will develop clients’ digital marketing strategies and implement, manage and optimize campaigns to maximize results. You will be responsible for leading digital client relationships, building and guiding teams, effectively executing campaign development and driving metrics-focused business results. Ideal candidates have an established track record of helping companies use strategic digital marketing tactics to achieve their business, marketing and communications goals; they can provide strategic business insight to clients based on data from research and analytics tools; they think and prioritize strategically and they can multi-task across a wide array of responsibilities.



    • Implement and direct digital marketing campaigns including SEO, SEM, display advertising, video, social and other types of digital media.
    • Manage and optimize paid digital media campaigns to maximize conversion and ROI.
    • Develop SEO strategies and implement SEO tactics for clients, including local SEO and link building.
    • Analyze website and campaign performance and ROI using Google Analytics, as well as other software.
    • Present analysis, insights and recommendations to clients using MS Excel, MS Word and PowerPoint.
    • Ability to think through, communicate and implement advanced website, app and campaign tracking solutions.
    • Work with clients to develop KPIs for their websites, search, email, social and paid media.
    • Collaborate with development team to ensure the use of proper on-page technical SEO tactics.
    • Develop, write and present client proposals for digital marketing programs.
    • Collaborate with key internal stakeholders to manage client campaigns.
    • Monitor emerging industry trends to stay up-to-date on evolving digital marketing techniques, tools and opportunities.


    • Bachelor’s degree in Business, Marketing, Communications or quantitative discipline.
    • 3-5 years’ working experience in digital marketing strategy, website planning and campaign management.
    • Previous experience working in a digital agency, advertising agency or marketing firm is valuable, but not required.
    • Proven hands-on experience and expertise with SEO, SEM, display advertising and social media marketing (Certification in Google AdWords is a strong plus).
    • A depth of knowledge in online tracking and measurement best practices, including site, campaign, social and SEM performance measurement.
    • Advanced level of experience using Google Analytics (Google Analytics Certification is a strong plus).
    • Advanced level of experience in Microsoft Excel (creating formulas, pivot tables), PowerPoint and Word.
    • Strong verbal and written communications skills.
    • Strong quantitative, analytical and problem-solving skills.
    • Self-directed, proactive and strong attention to detail.
    • Team-oriented approach with the ability to work in a highly collaborative environment; proven ability to collaborate with clients and team members in a manner that leads to successful experiences for clients and co-workers.


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