• Digital Marketing Director

    Job Locations US-PA-Myerstown
    ID
    2018-12216
    Category
    Akeso
    Facility
    Akeso Talent Engagement - Myerstown, PA
    Type
    Perm Placement
    Shift
    Days
  • Overview

     

    Digital Marketing Director

     

    We are looking for an enthusiastic and highly-driven Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our client in Myerstown, PA.  As a Digital Marketing Director, you will need to have in-depth marketing experience and a passion for digital technologies. You will collaborate with teams across the organization and manage outside vendors to to ensure consistency through all digital marketing channels. If you're someone who thrives on providing forward-thinking ideas and has a proven history of driving e-commerce conversions, we'd love to speak with you. 

     

    As the Digital Marketing Director, you will be responsible for: 

    • Building the client's digital marketing roadmap
    • Managing all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
    • Measuring ROI and KPIs and preparing budgets
    • Enhancing the e-commerce program experience
    • Developing campaigns to create and maintain high levels of customer interaction
    • Overseeing the client's social media presence
    • Managing and improving online content, considering SEO and Google Analytics
    • Forecasting sales performance trends and acting proactively to increase the client's market segment
    • Collaborating with Product, Design, and Sales Directors to increase client satisfaction through cohesive strategies
    • Motivating and leading the digital marketing team to achieve department goals
    • Monitoring competitors and providing the strategy and execution to out perform them
    • Staying up-to-date with digital technology developments

    As the Digital Marketing Manager, you should have:

    • Professional experience working as a Digital Marketing Director within the retail space
    • Demonstrable experience in designing and implementing successful digital marketing campaigns
    • A strong understanding of how all current digital marketing channels function and be able to serve as the in-house expert
    • Solid knowledge of online marketing tools and best practices
    • Hands on experience with SEO/SEM, Google Analytics, and CRM software
    • Prior experience managing a website design team
    • Excellent analytical and project management skills
    • Exceptional written and verbal communication skills 
    • A Bachelor's Degree in Marketing, Analytics, Digital Technologies or relevant field

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